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SEO Checklist for the Do it Yourself Business Professional

Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility. 15. Build Links Intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you, get links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too. 16. Start a Blog and Participate with Other Related Blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com . So here are several things to get you started in online marketing. While this is not a complete list, it will get you well on your way to becoming more visible in search.



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