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SEO Checklist for the Do it Yourself Business Professional - My news blog

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SEO Checklist for the Do it Yourself Business Professional

9. Keyword Research at the Start of the Project and Throughout the Life of your Business. Continual Keyword research is what brings you customers and visitors that convert to sales. There are seveal free versions to use like Keyword Discovery or WordTracker, and Google’s AdWords Keyword Tool, 10. Open a Pay Per Click (PPC) Account. Google’s AdWords and Yahoo’s Search Marketing are a great way to get search volume for your chosen keywords, but they cost money to use them. If your budget allows for them, then by all means use them! If you have the budget, it’s worth the investment. If you are looking for instant visibility and traffic, then this is a great option. Note: PPC Campaigns are not a "set it and forget it" solution. You must consistently monitor it or else you can risk wasting a lot of money. PPC Works well if you understand how it works. 11. Always Use Unique and Relevant Title and Meta Descriptions on Every Page on your Site. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text below your listing in search, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. 12. Write for Users First, Search Second. Google, Yahoo, etc., have spider bots crawling the web constantly, but spiders and crawlers do not buy from you nor do they sign up for your newsletters. These are all human functions so keep humans in mind when writing articles.

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