5 Factors to Look for When Choosing the Perfect Target Market
Bottom line; pick a target market that’s sizable enough for you to serve and relentlessly go after its sweet spot.5. You Like Them! You know, some people may think this one is silly, however I’m a firm believer that if you generally like those you serve, you’ll serve them better. And the better you serve them, the better you chances of increasing your market share. Bottom line here is that life is too short to spend your most precious commodity, your time, with people you don’t like. So why do it? Even if the money is good, chances are that eventually you’ll feel unfulfilled -- so play with people you want to play with. So in closing, don’t make your jobany harder than it needs to be. Clearly choose and define your target market, right from the get go. Take the time to find out everything you can about them -- know their demographic and psychographic profiles -- Be able to answer such questions as: What are their interests? Where do they hang out? And what makes them tick? An understanding of the answers to these very simple yet profound questions can make or break your business.
© 2007 Online Marketing Muscle -- All Rights Reserved. Want to use this article in your newsletter, blog or web site? You have my blessing so long as you include the following complete blurb with it (including links). Liked this article? -- Then you won’t want to miss Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog \'The Motivational Marketer’s Journal\'. Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the \'Marketing Minute\', -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.
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Include Joint Ventures in Your Small Business Target Marketing for Dramatic ProfitsInclude Joint Ventures in Your Small Business Target Marketing for Dramatic ProfitsAuthor: Paul FloodCopyright (c) 2008 Paul Flood Marketing, LLC What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner. |
How To Make Your Own Greeting CardsHow To Make Your Own Greeting CardsAuthor: Mac GayPaper crafts are a popular pastime right now. Scrapbooking is a fun way to display pictures and chronicle family history. Other paper crafts include making greeting cards and even making hand made papers.When getting started at paper crafts, it is easy to spend a lot of money! Go easy at first until you know what sort of paper craft products you are likely to use. |