Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits
Include Joint Ventures in Your Small Business Target Marketing for Dramatic ProfitsAuthor: Paul FloodCopyright (c) 2008 Paul Flood Marketing, LLC What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner. The JV and strategic alliance are so popular and profitable because they leverage the assets (customer list, goodwill, relationship, etc.) your partner has developed with their client and prospect base. Nearly all potential buyers (business and consumer) prefer to do business with a company, firm or practice for which they have a degree of trust. Marketing legend Dan Kennedy likes to say that we are all walking around holding an umbilical cord saying "plug me in and tell me what to do." Whether you are looking for a place to buy a hot dog,tobuy a yacht, or looking for a brain surgeon or a new church in your community, you are looking for someone to recommend where you should go to obtain the product, service or advice. Don't confuse the JV with referrals.
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Advanced Keyword Research - Take Your Search Marketing To The Next LevelAdvanced Keyword Research - Take Your Search Marketing To The Next LevelAuthor: Ken LyonsAs most search marketers know, conducting effective keyword research is crucial achieving PPC marketing and search engine optimization success. By researching keywords on an ongoing basis, you can continuously find quality, and action-producing keywords. But to distinguish yourself from your competitors, you really need to take keyword research to the next level. |
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