5 Factors to Look for When Choosing the Perfect Target Market
If they don’t already want nor need what you offer, it will ultimately cost you much more in marketing dollars to educate them on what it is you do offer and why they should buy it now. 2. They’ve Got Cash! Simply put, it doesn’t matter how hungry your target market is. If they can’t afford to buy what you’re selling, they may not be a good target market for you – you simply can’t draw blood from a stone. However, there’s always the possibility of finding someone else who can afford you on their behalf.In other words, look for others who have the cash that would stand to benefit from your shared target market having access to what you offer and market your idea to them. 3. They’re Easily Reachable! The harder it is to get in front of your target market, the more expensive it gets -- and for small businesses, that typically spells disaster. Unfortunately or fortunately, small businesses just don’t have that bottomless pocket full of cash to spend on marketing themselves -- this forces them to be smarter and more creative marketers. Bottom line here is you don’t want to make your job any harder, or more expensive, than it has to be, so pick a target market that you can get to easily. 4. There Are Enough of Them Around! A proper target market has to be large enough for you to not only survive, but thrive. Chances are that if there are only a handful of prospects interested in what you offer, unless your product is extremely consumable, it may be difficult to sustain your business -- let alone grow it.
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