Your Direct Mail Sales Letters Must Differentiate You
Or be first at something. Or invent something.Just make sure that your differentiator is relevant and attractive to your prospects. Joe Meiser also had a great guarantee. If you know anything about heating your home with a woodstove, you know that Joe sold and delivered his wood by the bush cord. One bush cord measures 4ft wide x 4ft high x 8ft long. He dumped it in a big pile on my front lawn, and I then had to stack it in neat rows around my property, by hand.
Here was Joe's guarantee, always delivered with a straight face but a twinkle in his blue eyes: "I dump your eight bush cords in your yard with my truck," he'd say. "You try da wood. If you don't like it, you bring it back and I give you new stuff." About the Author:Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.Article Source: ArticlesBase.com - Your Direct Mail Sales Letters Must Differentiate You
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06.05.2010
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