SEO - Why You Need it

There presently exist two types of major search engines, robot-indexed and human-indexed. It is important to understand the differences between the two because the way they index pages will dramatically affect your sites position within them. The main idea of web site optimization is about getting ranked on search engines. So, it has nothing to do with how fancy your web site looks or getting ranked in the last few pages. This is where the page rank plays an important part for which SEO is an important criterion. Obviously it is important to have a practical and easy navigation system and favorable looks, so that you can maintain the visitors you receive form the search engines, but those all come to play after the page rank. About 95% of the search engines on the Internet are self-indexing or spider / robot indexed. The other 5% are human indexed and are usually referred to as directories. At this point, the important point to learn is that human indexed search engines cannot be manipulated and optimized for, as freely as a spider index search engine can. The good news is that with the advancements in the robot indexed search engines and their algorithms, they are getting closer and closer to human indexed search engines. Search engines will simply keep on producing traffic forever once your site has been indexed. The problem is getting a good placement (first page) on good keywords and gets lots of searches. This is not always easy, especially if you are in a competitive field. Even if you have a poor search engine placement, you will still get some traffic.

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