SEO - Why You Need it
To make matters worse, SEO or Search Engine Optimization is not something new nowadays. In other words, the search engine industry is continually evolving. You need to know which of the major "players" is powering the smaller search engines if you want to know where you should focus your optimization efforts. In order to achieve this, you need to create multiple streams of traffic for your site. Settling for one source of traffic is simply not enough for most small to mid-size sites, or home-based business sites. Considering the competition most people experience with search engines, not to mention the ever-increasing trend towards 'pay for inclusion' with the major search engines, it can be a real challenge to get decent traffic from search engines. Google is still extremely powerful with Yahoo! a close runner-up and MSN still a distant but threatening third. It must be also noted that many of the smaller search engines plus some paid listings are still powered by Yahoo and Google Before you can actually begin to start optimizing a site, you must understand how search engines and their robots work. This information will give you a head start on the process of building an optimized web site. Almost daily, we meet web designers who do not truly understand the function of search engines. This usually results in poorly developed sites in regards to search engine placement that usually disappear. Sure, anyone can build a site with a little practice. However, knowing how search engines work and building a site that meets its ever changing ranking criteria and also achieves top ranking results for key search terms, is quite different.Pages: 1 2 3 [4] 5 6 7
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