Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)

So your overline, if you choose to use one, should set up a predicament, or pose a question, or suggest a paradox, or in another creative way compel the donor to read on. Think about signing the overline A handwritten overline is a little like a P.S. It serves as an afterthought, a spontaneous thought that the writer had just before dropping the letter in the mail. One way to emphasize the one-to-one tone of a fundraising letter is to have the person who signs the letter also sign the overline with his or her initials. Your overline would look like this (handwritten, of course): Please be sure to read the important update I've enclosed. A.J.S. Consider a 3M Post-it Note Recent advances in printing and mailing machines let you attach a yellow Post-it Note to the top of your letters. To make these notes even more powerful, write them in the same color ink that you use for your signature, and address them to each donor by name. Tie your overline into your envelope teaser copy One way to use overlines is to make them answer a question or riddle that you created on your mailing envelope. But be careful here. Your letterhead overline is really the beginning of your letter and not the conclusion of your outer envelope teaser copy. Your overline must work on its own after the envelope is discarded. Your readers, once they have read your outer envelope teaser copy, opened your envelope and started reading your letter, will not likely read your outer envelope teaser copy again. If they pick up your letter a week from now and start reading, they will not return to the outer envelope teaser copy and start reading there.

Pages: 1 [2] 3

Add comment:

Name:
Sait link:	http://
Your message:
Enter today\\\\'s date, 2 digits (spam protection):

News Is Your Cheap Travel Insurance Legal? Is Your Cheap Travel Insurance Legal?Author: Kim ChambersAt this time of year, New Year’s resolutions are a long forgotten memory. The diet you pledged to stick to has been replaced by chocolate, and the strict exercise regime has gone out the window. On the plus side, you can still look forward to your summer holiday. However, travel insurance has gone through some changes in 2009 and, unlike the rest of us, the companies who sell cheap travel insurance stick to their resolutions.

Popular Avail an Affordable and Good Adult Basic Piano Instruction Avail an Affordable and Good Adult Basic Piano InstructionAuthor: Simon WestDifferent course instructions on how to play piano are being offered to satisfy the needs of the people who look on the internet in order to learn effectively. You can find a good adult basic piano instruction on the internet if you are looking for one and is affordable which can go within your budget.