The Shape of the Humble Egg Can Key Pleasing Product Design (Print Ready)
The egg is oval, circular, oblong, smooth, white, and a peculiar combination of strong and brittle. No other shape is so compelling.When viewed it is pleasing, when held it is comforting. He made every effort to utilize the splendid inherent design features of the egg in his industrial design work. The simplicity of the shape became identifiable in “Loewy product designs”. A list of the famous products, packages and corporate logo’s that Loewy crafted during his long career is an amazing valediction of his creativity and range. The following is a list of a few of the works of Raymond Loewy: This is an impressive list and many of these products are considered timeless and cutting edge to this day. Motor Trend and Car & Driver Magazine list the Studebaker Commander as among the most beautifully designed cars of the 1950’s. Loewy designed locomotives of the 1940’s are treated as classic art by railway buffs. In almost every one of these designs the styling cues taken from the egg are visible to even the most untrained eye. Industrial design students study Loewy crafted products just as art students study Rembrandt or Picasso. Companies and that revere and diligently work for highly stylized designs are much more likely to succeed in both the short and long run. Consider Ralph Lauren’s Polo lines of clothing.
The attention to detail, design, quality and manic maintenance of the brand as a lifestyle product has established Polo as a classic, decade after decade. Calvin Klein clothing enjoys a similar status based on the brands positioning as cutting edge, urban styling.
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26.04.2010
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