The Shape of the Humble Egg Can Key Pleasing Product Design (Print Ready)
The Benetton brand, on the other hand, was immensely successful in the 1980’s. However, the Company did not maintain its design creativity and has largely been in decline. Of course today, the automobile industry is being roiled by production overcapacity issues, a global credit crisis and high fuel prices. In no industry is design as crucial as in the car business.And yet, it is almost impossible to differentiate one car from another on modern roads. The success of BMW’s Mini, the new Volkswagen Beetle, the Cadillac CTS, the Mazda Miata and the Buick Enclave are due almost entirely to their unique, sleek body styles. They are nowhere near the cheapest vehicles in their categories. They simply scream “cool, buy me”! Why do so many other car manufacturers not take note of the importance of differentiating, compelling design features when producing box-like, indifferent, cookie cutter travel conveyances totally lacking in special personality.
Every aspect of a and presentation is crucial to creating a strong, lasting brand identity in the target consumers mind. The logo must reflect the features, benefits and positioning that is unique to a product. The packaging must stand up to the competition and support the branding message being conveyed. The products logo, iconography, colors, printing fonts and package copy must be married to the container and the contents of the product itself.
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XEDOX comment`s:
As usual, webmaster golimo published.
26.04.2010
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