Advanced Keyword Research - Take Your Search Marketing To The Next Level
First, by brainstorming, you're guessing which keywords users will search on to find your site.
There's no actual search data to back you up. Secondly, keyword suggestion tools offer lists of keywords, which are based on estimates (not real searches) and available to everyone, so there's no real competitive edge if everyone is using the same keywords. Finally, just because a competitor's keywords are relevant to their website and business, doesn't mean they're relevant to yours. You can't assume what works for one site will automatically work for another.
The Benefits of Advanced Keyword Researching To gain the upper hand on the competition, you need to go beyond traditional research for keywords. Advanced research methods involve using keyword data from your own website data history and your own search log files. By conducting keyword research in this manner, you're ensuring that your data is: * Highly Relevant - the keywords users searched on to find your website are related specifically to the services or product your website offers. * Totally Unique - unlike keyword tool data, your search log files are distinct to your particular website, they're private and available to nobody else. This offers you a big advantage over your competitors.
* Always Fresh - people find your website through new searches every day. This data is collected in your server logs, and gives you a steady stream of fresh and proven keywords to target.
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07.03.2010
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