Advanced Keyword Research - Take Your Search Marketing To The Next Level
Advanced Keyword Research - Take Your Search Marketing To The Next LevelAuthor: Ken LyonsAs most search marketers know, conducting effective keyword research is crucial achieving PPC marketing and search engine optimization success. By researching keywords on an ongoing basis, you can continuously find quality, and action-producing keywords. But to distinguish yourself from your competitors, you really need to take keyword research to the next level.
That's where advanced keyword research techniques can help separate you from the search engine marketing pack. How to Conduct Traditional Keyword Research Before I discuss advanced keyword research, let's start by looking at some of the basic methods of traditional research. Basic Methods for Researching Keywords Some of the most popular methods for performing keyword research are also pretty basic and straightforward: * Brainstorming - think up keywords that your customers would type into search engines to find your company website * Keyword suggestion tool - you can get keyword suggestion ideas from a variety of free keyword tools on the Web * Examining competitor sites - by checking a competitor's on-page and off-page optimization efforts, you get a very good idea which keywords they're targeting The trouble with these approaches is they're each intrinsically flawed.
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