5 Marketing Materials Every Law Firm Should Evaluate Today
It’s great to be involved in community organizations but limit them to those you are truly involved in on a regular basis, rather than in name only. Your business cards Business cards are a cheap and easy way to update your marketing materials.
Even the most conservative firms can get a little creative when it comes to their cards. Think outside the box...turn them vertical if your logo allows, go for a 2-sided card so that your firm name (or logo) takes center stage on one side or even add a tagline for extra marketing message punch. Your brochure With the popularity of the web, firm brochures don’t have to be as detailed and chock full of information as they used to be. Use the brochure to highlight your best assets and give a true feel for the firm culture. Does your brochure have personal quotes from firm partners? Does it give statistics on the number of closings you did last year? Does it feel like it truly fits with your other materials or could it be generic to any firm your size? Use the website to get into real details...use your brochure to set the tone. Your E-mail It may be simple but having a formatted e-mail signature with your firm logo, tagline (if you have one) and contact information lends an extra air of sophistication to an otherwise basic form of communication. Have them personalized for each attorney, secretary and paralegal...it will be a small detail that people will notice.
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Text perspective, placing the site to bookmark.
23.10.2009
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