Get Rich Guide to Information Marketing on the Internet

Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. "She said it was a waste of space on the Internet because it was not doing anything for me," Melanie relates. In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. "The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it comes to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, you’re more likely to get the results you want." So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential client’s business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses. With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. "This way I maximize my conversion of prospects into mentoring clients" she says. It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last year’s "The Official Get Rich Guide to Information Marketing," became extraordinarily successful by packaging their expertise and selling it to others.

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Perhaps, beautiful work

20.12.2009

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