5 Marketing Materials Every Law Firm Should Evaluate Today
5 Marketing Materials Every Law Firm Should Evaluate TodayAuthor: Paula BlackMarketing materials can encompass everything from business cards to brochures to signage and are often one of the most overlooked aspects in the day-to-day marketing of law firms. Budgets are tight and time is short, but we’ve put together a list of five things every firm should evaluate on a regular basis. It shouldn’t take more than a few minutes to look them over and see what’s working and what needs to be changed. Your website Forget the fancy flash animation, client sign-ins and blogs, does your website reflect your firm? Does the color palette reflect your firm personality? Is it clear and easy to read? Can a visitor to the site immediately understand who you are and what you do? If not, it may be time for an update.
Your attorney biographies An easy way to update your materials, spend an hour creating a short template that all attorney bios need to fit. No more 5-page biographies, keep the information short and relevant to the clients that attorneys are trying to land, not the ones they already have. And if it means cutting out a few highlights, so be it. Also keep careful watch on the personal aspects.
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23.10.2009
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