 |
Direct Mail Catalogs & Brochures: Write Captions That SellDirect Mail Catalogs & Brochures: Write Captions That SellAuthor: Alan SharpeMany prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My advice for writing captions is to never describe what readers can see for themselves in your photo. |
Children and Travelling: A GuideChildren and Travelling: A GuideAuthor: Chad R. SmithYour children are the light of your life but sometimes – just sometimes – you wish you didn’t have to take them along on a trip. The reason for this is simple, if you go on a holiday that isn’t particularly interesting for a young child, they will make your life very hard to during that short period of time. Your getaway will quickly turn into a chaotic torture. However, there is a way to avoid this, look at this as the travel guide for people with children. |