What Potato Chips Can Teach Entrepreneurs?
Entrepreneurs should take note of this process. Frito Lay is today owned by PepsiCo. The evolution of this great brand owes much to the simple drive and vision of H. W. Lay. He took a simple product that suffered a poor distribution model and turned the opportunity into immense wealth.P&G took the breakage problem inherent in bagged potato chips and through innovation in recipe and packaging created a huge worldwide success with the introduction of Pringles. P&G and H. W. Lay are examples of the elegance of simple ideas. Remember the old axiom: KISS = Keep it Simple Stupid! The best ideas are often the most obvious.About the Author:Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money. After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance. Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies.
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25.02.2010
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