What Potato Chips Can Teach Entrepreneurs?

The product has been constantly improved and over 40 flavors have been added to the original style. Many of these flavors are sold in specific countries or regions to suit prevailing taste preferences, such as jalapeno in Mexico and Cajun in Louisiana. Entrepreneurs are driven to seek and create “divergent products”. The invention of disruptive “divergent products” such as the light bulb, the cotton gin or the internal combustion engine is the “Holy Grail” that these visionaries seek to perfect and leverage to fame and fortune. However, the most often realized and realistic road to success is to create a niche product improvement.

Explore existing products and technologies and identify needs that are not being addressed by these products. The creation of novel “convergent products” that simply add incremental benefits and small performance enhancements can result in huge profit. Procter & Gamble has built the largest consumer product Company in the world and one of the most admired innovation factories by seeking both “divergent” and “convergent” opportunities. Pringles is an example of a huge “convergent product” innovative success. The history of P&G is rife with examples of new “convergent product” successes. The “divergent product” innovations are fewer and harder to discover and bring to market.

This is a great Company that looks for opportunity anywhere it can find it.

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Texaccкий_кaктyc comment`s:

Honestly, it came a note

25.02.2010

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