Your Brand is Your Business: The 4 Common mistakes in law firm branding

Remember the power of repetition and the importance of establishing a clear visual connection back to your firm. Think hard about whether your materials fit into that idea and make sure that firm members are clear about how and when to use logos. Your brand is your business.About the Author:Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.comArticle Source: ArticlesBase.com - Your Brand is Your Business: The 4 Common mistakes in law firm branding

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