Your Brand is Your Business: The 4 Common mistakes in law firm branding
This will allow the group to stand apart but be recognizable as part of the bigger firm. Playing around with the logo. Whether it is on letterhead or golf ball, your logo is the most prominent visual symbol of your firm. Never forget that. Many firms have a tendency to put the materials ahead of the logo and want to manipulate and rework their logo to make it fit on to whatever they’re working on at that moment. From ads to T-shirts to holiday cards, never compromise your logo for the sake of design. Another brand lesson? Make sure whatever you place your logo on (pens, golf shirts, or other gifts) reflects the firm brand. If you’re a large white-shoe firm you don’t want your logo on silly gag gifts, whereas a smaller firm with a more casual vibe can be creative. Creating a sub-brand. Many law firms today are choosing to branch out into other areas of business or charitable giving, andare creating what we like to call “sub-brands” for their firm. While the new business or charity may have a vastly different mission than the law firm, it’s still a part of the overall brand. To create a new and separate brand, you must go through the same process you did in creating the original, but this time keep in mind the relationship between the two. It’s always a good idea to keep some semblance of the law firm brand. Easy ways to accomplish that? Similar colors or fonts, or even keeping the same icon (should you have one) with a different name. Don’t throw away the power of an established brand. The lesson here is clear: Never dilute your brand.Pages: 1 2 [3] 4
3 Goal-setting Wealth Secrets That Will Put You on the Sure Track to SuccessIt's easy to spend money with a credit card. In fact, it is all too easy to spend with a credit card. Add to this the fact that they often start you out at interest rates that banks and other lending institutions would never even dream of, and you see it's no wonder that so many people need to get out of debt they accumulated solely with credit cards. Plastic can be a slippery animal when you want to get out of debt. Follow these four tips and you'll go a long way towards getting yourself out o 1. Figure out what your special talents are. |
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