Using Offline Tactics to Generate Leads For Your Online Business

Most importantly, as your relationship strengthens, referrals will come your way. Lost Deals Process: Each account lost is a major opportunity....if you stop long enough to learn something from it. Always follow up with these accounts. Initially, you'll want to find out why you lost out and secondly, you never know if the winning vendor will still be considered a strategic partner 3, 6 or 12 months down the road. I've read about some companies who've won back up to 20% of their lost deals after implementing a follow up process. Leads are endless; we're fortunate to work in a pressurized market, so harvest them! Continue to seek out new local clients by establishing a proactive offline sales approach. If we as an industry don't, we may lose out to industry giants whom, according to Borrell, are all planning to turn to local ad sales to bolster flattening sales of national ads.About the Author:Canadian Search Engine Optimization firm offering SEO and SEM in North America. We are also specialists in local search campaigns. Call us today!Article Source: ArticlesBase.com - Using Offline Tactics to Generate Leads For Your Online Business

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