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Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits

If I had tried to contact many of these business owners cold, I would have probably been turned away but the endorsement of my trusted partners established trust. This trust is what you will leverage with your alliance partners. Armed with the list of potential partners, you formulate your contact strategy. You could try writing letters but I am a strong believer in just picking up the phone and saying to the owner, "Hi, I am a local business owner and I have an idea that could help us both dramatically increase our sales and profits and I'd like to talk with you about it. Do you have a minute so I can explain the concept? Great, if makes sense for us to talk in more depth, we can arrange a time to get together." The thing I like about the phone is that I can immediately get a feel about the business and the person in just a couple of minutes. When you first meet, you will most likely need to explain how the Joint Venture small business target marketing strategy works and how it will benefit both of your businesses. Most small business owners are only familiar with traditional marketing or networking so it may take a bit of explaining to get the concept across. The most common objection you will encounter is the trust factor so bring testimonials and samples of your product, service, practice or whatever you are selling to the meeting. You need to show why the other business owner person know they can trust you and your business? People are naturally wary (as they should be) about referring others to their clients because their reputation is on the line, as is yours.

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