5 Tips for PPC Success (Print Ready)

On each landing page, include consumer reviews of whatever product or products you’re advertising, as these increase sales by 50% or more. 2. Bid on cheap, relevant keywords and phrases This applies when you’re doing PPC on search engines. Do a bit of research into your target market and find key words and phrases that are relevant and descriptive of your product and that are low-cost, as these will often be the keywords with the least competition. Build a base of these low-cost keywords. 30 or more are best for getting the most out of your pay-per-click costs. 3. Insert keywords in ad titles and descriptions Once you have your 30 or more keywords chose, make 6 to 7 unique ads and put 3 to 4 of your chosen keywords in each of them. Use the keywords in your ad titles and descriptions to increase your click through rate by about 40%. 4. Have a professional URL If potential buyers click on an ad and land on a page that looks like an affiliate link, chances are higher that they’ll click out of the site without buying anything. That’s why it’s crucial that you invest in a professional URL. Pick one that contains plenty of keywords and describes the products and/or services you’re selling. 5. Stick to your budget Sticking to the budget is essential to coming out on top with a PPC campaign. Calculate how much you’re making per sale and what percentage of visitors is likely to buy your product. Compare these numbers with your cost per click and set a limit of about .08 to .10 cents.

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Scorpionchik comment`s:

Selection of the text is well good, putting the site to bookmark.

29.04.2010

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