What Potato Chips Can Teach Entrepreneurs?

Mr. Lay was a route salesman for the Barrett Food Company of Atlanta. He sold the Barrett brand of potato chips in an assigned territory in Nashville, TN during the 1930’s. He was a natural sales talent, developed and quickly grew his territory and soon hired route salesmen to work for him. The owners of Barrett noticed his success and offered to sell Herman Lay the whole business. He struggled to cobble together financing.

This was at the height of the depression. Somehow, a combination of loans, savings and preferred stock was assembled and the $600,000 selling price was secured. The new Company immediately changed the name to the H. W. Lay, Company.

Mr. Lay recognized that mechanization was necessary to expand his distribution and lower costs. He invested every dollar of profit in self-contained potato processing machinery that took a whole potato and produced a finished chip. The crisps were then packaged in the new non-permeable bags that insured freshness for the product as they were shipped and sat on store shelves until purchased and consumed.

The onset of World War II proved most profitable for the salted snack industry. Chocolate and sugar were heavily rationed during the war and products that utilized these ingredients became rare and expensive until the war was complete. Salt, however, was never rationed and the availability of salty snacks made them the preferred choice of consumers seeking a quick treat during the war. In addition, these salty snacks were consumed in huge quantities by the troops.

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Texaccкий_кaктyc comment`s:

Honestly, it came a note

25.02.2010

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