Using Offline Tactics to Generate Leads For Your Online Business

Every SEO Agency should have a written marketing plan, with a budget! Your plan should address strategies for pricing, promotion, differentiation & product strategy and market segmentation. Marketing Material: Create and consistently update your marketing material in order to make them relevant and remember to revisit after each call and make improvements based on questions asked during the call. Try to add industry specific news to make it more personal. Natural Market: Do you have a prospect list, with contact names, of local businesses within 2-5 miles of your office? This market is made up of your best and most profitable clients. If you want to meet your local business colleagues, join your local Board of Trade or Better Business Bureau. It's a great way to get started! Monitor Your Market: You have a number of Google alerts set up, but are you tracking specific industries or potential clients on your prospect list or accounts you've bid on but lost? Gaining valuable information can help you in a conversation, sales call or follow up! Prepare an elevator pitch: Can you effectively describe the unique value of your service in 30-60 seconds? If not, you may be losing out on some phenomenal opportunities. You only have one chance to make a good first impression so prepare your pitch and know when to use it! Remember to always pitch the problem, not your product! What goes around comes around: Try and use your client's services wherever possible and take them to lunch quarterly. Often times you can learn more in those 60 minutes than you can during a formal meeting.

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