The Natural Limits of Entrepreneurship

The true entrepreneur knows his limitations. This natural skill barrier, however, does not deter this innovator from finding a path to successfully commercializing their idea. If deficient in some areas, say sales, marketing, logistics, or planning, this person recognizes that expertise in these skills can be obtained from many sources. The dreamer, or faux-entrepreneur, sees this type of hurdle as a reason, really an excuse, to quit.

Very few people have the intangible ingredients necessary to become a successful entrepreneur. Most people dream about innovation, new ideas or starting their own business. These wannabe’s will never get much further than the dream sequence in turning their wishes into realities. They can never quite find the right time, the right place, or the right platform to launch their concept and turn it into a going concern. There is always a reason not to move ahead. I often lecture at university business schools on the topic of entrepreneurship.

The Natural Limits of Entrepreneurship

The question most often posed to me is, “what makes a successful entrepreneur”? There is no definitive answer to that question. It is a bit like Supreme Court Justice Potter Stewart’s response when he was asked to if he knew how to define pornography. He replied simply, “I don’t have the definition; I just know it when I see it”. It is much the same when we meet potential clients seeking to take the entrepreneurial plunge.

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