Personality Really Can Impact Marketing Strategy

The introvert will have fewer visible friends, but any relationships that are built will be strong. Extrovert - No one is a stranger to this individual. They are geared to connecting with people and are extremely adept at marketing because they aren't afraid to talk about their product, services or the things they are interested in. They may seem less creative when it comes to product creation (not universally true), but they are exceptionally creative in marketing. The extrovert doesn't mind small talk and they've got plenty of friends.

Business Impact Introvert - It will take leaving a personal comfort zone for the introvert to develop certain marketing strategies. They will need to learn the art of networking and develop both consumer and business-to-business contacts in order to maximize growth potential. They may easily adjust to creating a banner or Pay Per Click (PPC) ad or even using Search Engine Optimization (SEO) strategies because these can all be done apart from human connection. Extrovert - Marketing may seem easier to this type of individual. They will thrive on personal and business blogs, social media such as Facebook, Twitter or MySpace as well as applicable forums. They will enjoy going to where the people are and pointing them in the direction of their product or service.

They may be less inclined to worry too much about SEO strategies because they concentrate more on how to get someone to come to their site today than how to develop a long-term approach to marketing. In both cases it will require discipline to learn what you may be lacking in your willingness to market your business or yourself.

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