Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits
Referrals are great for new business and are an effective small business target marketing strategy but generally are given only one or two at a time. Referrals can also dry up if you are not diligent about keeping in touch with your clients and letting them know how much you appreciate and value their business. JV's can be as simple as selecting a retail partner and issuing a joint coupon to one another's client base. They can also be very complex, multi-million dollar deals between large companies. American Express is an example of a very large and sophisticated company that partners with several other large businesses to leverage the client lists of both firms. If you have one of their cards, you have received numerous calls and mailers from them endorsing their JV partners. The partners get the implied endorsement of a blue chip company like Amex and Amex gets increased card purchases as you use the card to buy the recommended partners products. Now that you've decided to add the JV to your small business marketing tools, where do you start? You start by profiling the characteristics of your ideal client. What else do they buy and where do they buy it? For example, Paul Flood Marketing, which is my company, implements a unique and non-traditional marketing system in small businesses and I guarantee profit increases of 25% or more in as little as 90 days. As the old saying goes, "Fish where the fish are," so I have partnered with other small business consultants, primarily CPA's and small business attorneys, who have endorsed my services to their clients.Pages: 1 [2] 3 4 5
Making A Couple Of Handicraft GiftsMaking A Couple Of Handicraft GiftsAuthor: Mac GayIf you are looking for a handicraft gift idea to make for someone special, perhaps that person would like an apron. When we think of aprons, we often think of mothers and grandmothers in the kitchen, but men can often benefit from having an apron as well. They often enjoy barbecuing, for one thing. They also can use an apron in the workshop. Children, too, can use an apron for many of their activities, such as arts and crafts. |
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