How to Make Your Email Subject Line More Interesting
It will go straight to SPAM or trash. When a customer receives a message that seems tailored to him or her, it is more likely to be opened. Insert a first name, such as: "Janet, 1 Day Left of Bargain Prices." To further personalize, use other details you may have about your clients to make the subject line specific. If you know what city or state customers live in, insert that information if it fits with your subject. For instance, "Jack, Find Affordable Apartments in Springfield." A client would be happy to see that detail, and perhaps more convinced to open it. If you have their birth date, you can send a special offer and wish them Happy Birthday on this day. It's also important to mention the most critical information at the beginning of your subject line. Subject lines usually allow a space of about 50 characters, although this can vary from service to service. The safest way to avoid any discrepancies is to be sure to mention the most important keywords, dates, prices, offers or events right at the beginning of the subject line. This way, the reader is guaranteed to see the information that is at the crux of your message. The subject line is the first thing the reader will see - it's important to give it that time and attention when you are crafting it. Make it so they can't resist opening it. Try several different options that work for your e-mail, and test them by sending them to a sample group. You can gauge which subject lines work best from the response and use the same concept for future campaigns.About the Author:Karrie Beth is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com ), a leading Web and permission-based email marketing service.Article Source: ArticlesBase.com - How to Make Your Email Subject Line More InterestingROBERTINO comment`s:
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09.11.2009
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11.03.2010
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