Direct Mail Catalogs & Brochures: Write Captions That Sell
The story was illustrated with a photograph of a city bylaw officer, in uniform, at the door of a homeowner who was in the very act of breaking the bylaw. The photo caption began: LAWN ORDER: Bylaw Enforcement Officer Jack Phillips issues a warning to homeowner . . .. That caption put a smile on my face and forced me to read the story. Your captions and subheads will do the same if you make them clever, interesting and laden with benefits that interest your readers. © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message) About the Author:Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.Article Source: ArticlesBase.com - Direct Mail Catalogs & Brochures: Write Captions That Sell
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Driving cross country, tips to keep you safe at the wheelAuthor: Phil Adams-WrightDriving for extended periods of time can be hazardous because when tired you can increase your chance of being involved in an accident. This is why driving for long periods of time whether it’s for a holiday or any other reason is wise to take precautions and be safe on the road.First of all when driving long distance it’s important to plan well ahead.
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Obama's Home Loan Modification Plan - A smart and Intelligent Solution?Author: vivekvikash sharmaThe ongoing recession has had drastic effects on homeowners in America. The anxiety of debt is causing people to foreclose their housing loans at a tremendous rate. Foreclosing a house loan immediately reduces the value of surrounding homes by nearly 9 percent. That has a knock on effect – dropped home prices means that houseowners increasingly owe more on their house loan than the actual market worth of the house.
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