Bulk Email Marketing: a Guide to Software

Once your mailer is ready and the content is spam keyword free – a technique of writing that you can figure out by understanding the backend logic of spam filters, the next step is to sort out which addressees the mail should go to. Some mailing campaigns may require a couple of mails to be sent out since the offers may pertain to only a certain number of your audience.

Email campaign software will help you with this task and segregate the mails based on predefined instructions from you. After sending out the mails, the next step is to track the mails. This is also a functionality available within email marketing software. Most software will allow you to see the statistics and figures on how many of the mails that you sent out were viewed and opened, how many of the links within the mail were clicked on, and where the clicks went towards. This can then be correlated with your sales figures and you can then see how many emails resulted in conversions.  Eventually, this is the ultimate test of a bulk email marketing exercise. There can be many stumbling blocks on your way and one of the most prominent among them is the spam filter. This is a tool that is inbuilt in many email clients and part of webmail as well. These use complex methods to figure out which mail is spam and which is not. Understand how these work before you start sending your mails.About the Author:Jamie Colbs is a html email newsletter templates best practices activist advocate for Benchmark Email , a leading Web and permission-based email marketing service.

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