Your Brand is Your Business: The 4 Common mistakes in law firm branding
Your Brand is Your Business: The 4 Common mistakes in law firm brandingAuthor: Paula BlackWhen it comes to marketing and business development your best efforts are only as strong as your brand. Your brand is what the world recognizes (or will come to recognize) when they think of your firm: its visual identity, its message, its voice. From website to letterhead your brand is the first thing outsiders see and perhaps the most important aspect of marketing for firms to focus on. Once established, however, many firms (or individual lawyers) seem to get tired of it. They want to get creative, choose new colors or fonts, and establish a new message or identity. Big mistake.
One of the key strategies in creating a brand is repetition. Once you start diluting that identity you risk confusing clients and hindering business development efforts. You may be tired of the same old thing…but that’s only because you see it every day. Your market doesn’t. Below I’ve listed the four biggest mistakes firms make when it comes to their brand…and how to avoid them. Letting a pet project overwhelm the brand. The biggest trap law firms fall into with pet projects is letting the project drive the look and feel, rather than the firm.
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