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Using Offline Tactics to Generate Leads For Your Online Business

Using Offline Tactics to Generate Leads For Your Online Business

Using Offline Tactics to Generate Leads For Your Online BusinessAuthor: J QuippAccording to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year's outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending. "About a year ago, we were thinking 2008 would see 20 to 25 percent growth," said Borrell Associates CEO Gordon Borrell. "Now we are saying this thing is not slowing down. It's erupting again. Something very dramatic is happening that has gone beyond anything anybody expected in terms of Internet advertising." The next 12-18 months will see the tipping point for our industry. Marketing Departments face increasing pressure to improve targeting and accountability. As a result, budgets are poised to shift out of traditional advertising into SEO & SEM in a big way. The local SMB market is going to lead the way however it's the most difficult to reach. What are you doing to get your piece of this market? Every SEO firm should have a lead generation, contact, closing and lost deal process. I believe that there's more business to be had by reaching out to those who are interested in search rather than just waiting for them to find your website or blog. Below are some helpful tips. Marketing Plan: We spend our days asking clients what their marketing objectives are however most of us don't have any of our own.

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