Mortgage "stores" are a Hit With Homebuyers
Mortgage "stores" are a Hit With HomebuyersAuthor: The House Team Of Mortgage IntellingenceQuestion: "What's the biggest financial investment most Canadians will ever make?" Okay, that may have been an easy one if you read the headline of this column. For most Canadians, their home is their biggest investment - and their most powerful financial tool. It's odd - given the importance of the mortgage decision - that many homebuyers will spend much more time deciding on which mutual funds they should invest in... or even which sofa to buy... than on which mortgage will best meet their needs.
Times are changing though. Mortgage options are exploding, and Canadians have begun to demand - and receive - better rates, more flexible products and more personal service than ever before. And to get a better look at their growing range of options, more homebuyers than ever are going to a mortgage "store" - and to the professional mortgage brokers who run them.
The Ontario mortgage store is a symbol of just how much the mortgage industry has changed since those days when you simply walked into your local bank to apply for a mortgage. Today, one in three first-time Canadian homebuyers choose to work with a mortgage broker, and those numbers are climbing.
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