8 Tips to Make the Most of Your Web Presence: Online Article Strategies for Attorneys
8 Tips to Make the Most of Your Web Presence: Online Article Strategies for AttorneysAuthor: Paula BlackSEO, article placement, blogs… Far from the IT world, these words are being thrown around in almost every office these days. For attorneys, however, navigating a web presence can be tricky, especially when it comes to article placement and directories.
While you want to build a brand for yourself, attorneys need to remember that expanding their reach should be done with a strategic plan in mind. Throwing articles out into the blogosphere won’t draw in clients; the key lies in carefully thought out moves that position your knowledge and experience and add to your credibility. Here are 8 things to remember: Write what you know. Practice real estate law? Write about issues affecting buyers and sellers. Have 20 years experience in medical malpractice? Give readers tips on what to do at the scene of an accident. Don’t explore new territory, stick to your expertise—that’s where you have the ability to shine.
Remember that you are the brand.
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