5 Factors to Look for When Choosing the Perfect Target Market
5 Factors to Look for When Choosing the Perfect Target MarketAuthor: Dean MercadoAs a marketing coach and consultant, one of the biggest and costliest mistakes that I see small businesses make time and time again is that they’re neck deep in their business and they still haven’t clearly defined their target market. They continue to try to be everything to everyone -- that’s just not realistic -- and unfortunately, that usually ends in them being nothing to no one. As one of my marketing mentors, Dan Kennedy says it, it’s critical that you “find your herd”. Your “herd”, or your “who” as I call it, being your ideal target market -- your perfect prospects and clients so to speak. It’s critical that you understand that that your “who” is more important than your “what”. In other words, it’s more important to be clear on who you’re serving than what you’re serving them with.
The “what” will most definitely change in one way, shape, or form over time as you target market’s wants and needs change. So how does one go about choosing the ideal target market for their business? Well here are my 5 factors to look for when choosing the perfect target market. 1. They’re Hungry! Your target market should already want or need what you offer and the more insatiable the appetite, the better! The key word here is “already”.
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Vegetarian RestaurantVegetarian RestaurantAuthor: Adam RobertsVegetarian Restaurants Being a Vegetarian and trying to find a decent restaurant can be a royal nightmare, but in Nottingham there are some great places to choose from. Vegetarian restaurants in Nottingham range from offering a completely vegetarian to others which do serve meat but offer a number of courses tailored for vegetarians. Squeek is a vegetarian restaurant in Nottingham is a great place to go if you are looking for vegetarian and vegan food, it offers an ever changing menu (on a monthly basis) and can alter most of its dished to be vegan friendly as well. |
A man's "Commitment Tempo" has NOTHING to do with how long you've been togetherThe first thing you should know is... a man's "Commitment Tempo" (when he'll want to take things to the next level with you) . Have you consistently ended up with men who didn't see or bring out the best in you? Then take a deep breath - because you deserve a man who sees you and can love and nurture you the way you would him. But what if you've found yourself with a series of men who have been in some way negative, abusive, critical or controlling, or in some way seriously LACKING the kind of " relationship skills" that are necessary for a fulfilling relationship ? If so, it's possible that your own past, your thoughts and feelings are actually ATTRACTING the wrong men, and that you end up becoming ATTACHED and staying in these kinds of relationships for all the wrong reasons. |